Solar Gard, a global manufacturer of window film, approached TEN to revamp its digital presence. During the define phase, we learned that while people are aware of window film for their cars, they aren’t familiar with architectural film.

We needed to find a way to make people realize that window film is a form of protection that everyone can use. But how do you make everyone realize it? 

We realized the answer was right in front of us. The Sun. We introduced “The Sun Speaks”: an integrated campaign platform to “Re-friend the Sun”.

The Sun Speaks FB page became the second highest source of referrals to the website, increasing new traffic by 36%.

Find a Dealer conversions have increased by 13%.

 

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